In a world where brand identity is everything, protecting intellectual property can make or break a business. Yet for small and medium-sized enterprises, securing a trademark has traditionally been an expensive and time-consuming process. Digip, a Swedish legal technology company, is tackling this challenge head on. With its transparent, subscription-based model, Digip is transforming how entrepreneurs manage trademarks, saving time, money, and stress.
A Smarter Way to Trademark
Founded in Stockholm, Digip set out to make trademark protection accessible to every entrepreneur. Led by CEO Viktor Johansson, the company developed a digital-first platform designed to simplify every step of the trademark process. From search and registration to monitoring, the service offers a seamless experience for startups and established businesses alike.
The platform’s model is based on an annual flat-rate subscription, starting from €200. For this fee, users gain access to three key services: trademark research, management of applications, and ongoing monitoring. This approach removes the unpredictability of traditional consultancy-based pricing, giving companies full visibility into their legal expenses.
Johansson explained that traditional methods often require businesses to pay consultants or lawyers hourly fees for trademark searches and filings. “A company typically spends a four-figure amount for a trademark search and waits weeks for results,” he said. “We have already transformed this experience for users who are reporting average savings of 80% on trademark management fees.”
Digip’s Technology: Automation Meets Legal Expertise
The strength of Digip’s platform lies in its fusion of legal knowledge with automation technology. It streamlines the process of researching and registering trademarks through digital tools that check for existing conflicts across jurisdictions.
Customers can log into the platform to track progress, receive alerts, and monitor new applications that might conflict with their brand. Digip’s software taps into global databases, including the World Intellectual Property Organization (WIPO), ensuring that us ers get real-time insights.
The interface is designed for accessibility, allowing even first-time users to manage trademark protection without extensive legal knowledge. For global startups, this accessibility means they can protect their brand identities in multiple markets without facing local legal complexity.
Global Reach and Market Expansion
Digip has clients in more than 40 countries, serving both small startups and large enterprises. The company’s model works well internationally thanks to the shared standards in trademark law established by WIPO. In the European Union, all 27 member states follow similar rules, and the UK, one of Digip’s key markets, continues to align closely with EU trademark frameworks.
The company’s success in Europe has set the stage for expansion into other regions. Digip is now planning to deepen partnerships with law firms, brand agencies, and IP consultants to integrate its technology into existing legal workflows. This will not only broaden its client base but also position Digip as a core infrastructure provider for intellectual property management.
Funding and Investors
To fuel its next phase of growth, Digip raised a total of $3.4 million in seed funding. The investment came from Industrifonden and Seed X, alongside several family offices and angel investors from the Stockholm tech ecosystem.
Tore Tolke, Senior Investment Director at Industrifonden, commented: “The legal industry has been slow to embrace technology, leaving traditional players behind. However, Digip is demonstrating real potential, and the demand for its services is growing.”
The funding will support product development, sales expansion, and marketing efforts as Digip aims to triple its revenue within the next financial year. This growth plan underscores the increasing appetite among businesses for streamlined IP protection solutions.
Founders and Leadership
The company was co-founded by Viktor Johansson and a team of experienced legal and technology professionals from Sweden’s growing startup scene. Johansson’s background in digital innovation and legal automation has been instrumental in shaping Digip’s strategy. Under his leadership, Digip continues to evolve as one of Europe’s most promising legal technology ventures.
The leadership team’s mission is clear: make trademark protection accessible, transparent, and affordable for every entrepreneur. By replacing outdated processes with a digital-first model, Digip is helping businesses secure their most valuable asset, their brand identity.
Why Digip Matters for Entrepreneurs
For many startups, protecting intellectual property is often an afterthought due to cost and complexity. Digip’s approach eliminates these barriers by offering:
- Predictable pricing through a flat subscription model
- Automated trademark research powered by global databases
- Real-time monitoring of trademark status and potential infringements
- Global accessibility through a single, easy-to-use platform
These features make Digip a valuable ally for entrepreneurs across industries, from fashion and food to technology and finance.
The Future of Trademark Technology
As AI and data analytics continue to reshape industries, Digip’s model sits at the intersection of automation and law. The company’s future roadmap includes expanding its platform with AI-driven search tools and predictive risk analysis. These advancements could help businesses anticipate conflicts before they arise, providing an even greater competitive advantage.
With the global trademark market estimated to exceed €150 billion, Digip’s opportunity for growth is substantial. As the demand for affordable, tech-driven IP solutions grows, Digip is poised to become a global leader in trademark management technology.
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